Building an Online Presence from Scratch
While starting a new business everyone thinks of only sales and getting new projects on regular basis. But, just after a few days of starting a new venture, things start getting worse.
Many business face shortage of projects and their expenses went to become a nightmare for them. We know this because we keep getting calls from hundreds of such businesses for a consultation.
We deny giving consultations to most of them because it is not easy to deal with so many people without any initial presence,
Would you start an online business just because you got some projects? What if that project ends in mid and you are left with your office expenses and what not? From where would you pay the salary of your employees or to the people from where you are outsourcing your work.
It might sound harsh but without any initial planning, you can't run any business, forget about online ones. You should have a clear approach about the next steps that you would have to take just after completing the first project. And, some businesses are so much unstable that you would have to keep an eye on finding new projects on regular basis.
But, how can you keep an eye on new projects or leads?
It is not easy for any business to take out time and connect with new people and try to bring them on board. Is it? When you are just starting with things you don't even have a full fledged team to work on your behalf so that you can have a meeting with your leads.
The answer is in your online presence. When you have an online presence at right place then it conveys the message to the prospects on its own. You will never have to be available for a chatting with the prospects.
What elements do you need to create a brand presence?
You just need a few elements including social media accounts, a website, email auto responders. Then, you can relax a bit and focus on other things that you are working. This will surely help you in scaling your business. Online Presence is one of the most important thing and a lot of companies regret ignoring the same.
You might also need some copywriters, content writers and social media managers to help people with your informative content and advertisements.
Below are some resources for the same:
Do watch this video from Google to know more about Online presence:
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